Project: Adobe “Make It With Creative Cloud”
Agency: LBi / MRY
Executive Producer: Christie Poulos (jumpshot)
Production Partner: Milkmoney Films
Production of five 90″ films for owned, earned and paid distribution to students.
About the campaign:
Students trade on creativity. It’s a cultural currency. Creativity is a reflection of personal brand. From internet memes and photos, to portfolio pieces, to gallery pieces…it’s an expression of identity. For the lucky ones it’s a career path.
Adobe has long championed creative execution. Through Make it With Creative Cloud Adobe becomes the facilitator of creative ambition; an instigator driving students to “make” and “make better”.
Click here to go to Luschia’s profile on the Adobe site