Project: Commonwealth Bank Southern Stars
Client: Cricket Australia
Production Partner: Milkmoney Films
Communications: Tango Communications
The Challenge: inspire and excite Australians with the national women cricket team: the Southern Stars.
The Solution: an end-to-end content campaign creating and distriuting dynamic profile films, custom media stories and photography, via a digital focused communications and seeding campaign.
- Lead Agency
- Content & Communications Strategy development (with Tango Communications)
- Format creation, development & production (with Milkmoney Films)
- Digital distribution via seeding and PR
- Far-reaching social campaign focused around Facebook, twitter and YouTube