Cricket Australia – Southern Stars Content Campaign

Project: Commonwealth Bank Southern Stars
Client: Cricket Australia
Production Partner: Milkmoney Films
Communications: Tango Communications

The Challenge: inspire and excite Australians with the national women cricket team: the Southern Stars.

The Solution: an end-to-end content campaign creating and distriuting dynamic profile films, custom media stories and photography, via a digital focused communications and seeding campaign.

  • Lead Agency
  • Content & Communications Strategy development (with Tango Communications)
  • Format creation, development & production (with Milkmoney Films)
  • Digital distribution via seeding and PR
  • Far-reaching social campaign focused around Facebook, twitter and YouTube