Ellyse Perry series for Cricket Australia

Project: Commonwealth Bank Southern Stars
Client: Cricket Australia
Production Partner: Milkmoney Films
Communications Partner: Klick Communications

The Challenge: inspire and excite Australians to support the defending champions, the Southern Stars, at the World Women’s Twenty20 World Cup in Sri Lanka.

In August 2012, Cricket Australia engaged jumpshot to create a content and communications campaign around theĀ  ICC World Twenty20 to be held in Sri Lanka in September/October 2012. jumpshot and Milkmoney Films created a series of films following star player Ellyse Perry and her Southern Stars team mates on their journey to this important event.

Episodes can be viewed here

  • Lead Agency
  • Content & Communications Strategy development (with Klick Communications)
  • Format creation, development & production (with Milkmoney Films)
  • Digital distribution via seeding and PR