Red Bull Music Academy 2010

In 2010, Red Bull’s flagship music property landed in the UK to inspire and develop global music over 5 weeks.

  • Broadcast commission negotiated with Channel 4
  • 4 x 12’ TV episodes produced
  • Live multi-camera event production at 5 events
  • Complex music rights negotiations (300+ contracts)
  • 74’ feature documentary ‘Let Us Be Golden’ produced for distribution in 2011

Results
1 million+ views of TV & digital content
93 pieces of content produced!