Steve Hooker (AUS) - credit Mark Watson/Red Bull

Steve Hooker: Raising the Bar

Project: Steve Hooker Secret Training Facility & Documentary ‘Steve Hooker: Raising the Bar”
Client: Red Bull Australia
Production: Milkmoney Films
Communications: Magnum PR
Broadcaster: Foxtel

jumpshot was engaged by Red Bull Australia to project manage the communications and content for a very special athlete project for defending Olympic Gold Medallist pole vaulter Steve Hooker.

The project launched in April with the reveal of a top-secret training facility in Perth, where Steve had been working on rebuilding his jump after struggling in competition since 2011. The reveal was featured by national media, including Sky News who broadcast all morning from the facility.

A special, invite only event was held in the facility in May, which saw Steve qualify for the Olympic team.

Finally a 1-hour documentary, produced by Milkmoney Films, was aired on Foxtel (Fox Sports, Bio) to critical acclaim.

jumpshot’s role included project management (communications), delivering and driving the communications & content strategy, broadcaster deal negotiation & relationship management.