The Atherton Project TV & online series

Project: The Atherton Project
Client: Red Bull UK
Production Partner: Clay Porter, UMTV

A world first, the Atherton Project is the hugely popular series for online and TV, which gives the world’s greatest mountain biking family a role in their own fly-on-the-wall reality show. Now in its third season, the Atherton Project has reached more than 4 million viewers!

  • Project Lead for production & campaign
  • Format creation, development & production
  • Digital-only distribution via seeding and partnerships with more than 20 sites
  • Successful social campaign focused around blogs, facebook, twitter and YouTube
  • Overseeing all production including storylines, budgets and delivery