“The Producers” online video series

Project: Red Bull Studio London “The Producers” web series
Client: Red Bull UK
Production Partner: VBS.tv
Distribution: Vice & Red Bull


The Producers format was created to reveal the inner workings of the Red Bull Studio London and showcase how Red Bull is enabling the creative process.

  • Format development
  • Media partnership negotiated with VBS.tv/Vice
  • 6 x 10’ episodes plus trailer content
  • Episodes distributed exclusively via Red Bull and VBS platforms
  • Digital seeding campaign driving trailer content through music sites, blogs and opinion leaders